About Performance Sports Stuff Under Armour Clothing
Performance Sports Stuff is Europe's first store dedicated to the brand of Under Armour. The Performance Sports Stuff Under Armour shop is situated at 2 Haymarket Terrace, next to our rugby shop First XV in Edinburgh. First XV is Edinburgh's premier rugby shop and has been trading for over 10 years. It has a proven track record in online retailing to the UK and beyond.
The idea for the Under Armour store and performancesportsstuff.com was born out of the passion that the partners and staff at First XV have for the brand. From first seeing the brand in the United States to watching the brand grow within our rugby shop to the point where we could see the appeal the brand had to far wider cross section of people from many different sports and in day to day life.
Although in it's infancy in Europe, Under Armour is growing in to a large multi-national company which already boasts a US$1 Billion turnover. We believe Under Armour represents some of the most technical, quality performance apparel on the market.
The History of Under Armour
"It started with a simple plan to make a superior T-shirt. A shirt that provided compression and wicked perspiration off your skin rather than absorb it. A shirt that worked with your body to regulate temperature and enhance performance.
Founded in 1996 by former University of Maryland football player Kevin Plank, Under Armour is the originator of performance apparel - gear engineered to keep athletes cool, dry and light throughout the course of a game, practice or workout. The technology behind Under Armour's diverse product assortment for men, women and youth is complex, but the program for reaping the benefits is simple: wear HeatGear® when it's hot, ColdGear® when it's cold, and AllSeasonGear® between the extremes.
Under Armour's mission is to provide the world with technically advanced products engineered with our superior fabric construction, exclusive moisture management, and proven innovation. Every Under Armour product is doing something for you; it's making you better."
With this new venture, it is www.performancesportsstuff.com's mission to provide an unrivalled selection of Under Armour in the UK and Europe and be able to cater to more sports including golf, running and general training apparel, as well as offering dedicated Womens and Kids sections within our business for the first time.