What is Under Armour Charged Cotton?
The cornerstone of Under Armour has always been about performance man made fabrics that make you better. Cotton was the enemy as when the heat gets turned up it becomes heavy, clingy and and is timely to dry out - until now!
Nearly two decades of searching the universe brought Under Armour to this: The UA Charged Cotton® fabric. Under Armour took your go-to cotton fabric and literally fused it with UA innovation—alternating hydrophobic and hydrophilic fibers—to make the world’s first true performance cotton. The result? A game-changing cotton that dries 5 times faster than ordinary cotton. So whether you’re going heavy in the gym or taking in the outdoors, this gear’s got you covered. UA Charged Cotton® ...Mother Nature Made It. UA Made it Better.®
In further innovation Under Armour has come up with the Storm coating for Charged Cotton. Storm is a water-resistant finish that keeps rain from weighing you down. Seriously…pour some water on it. Guaranteed it rolls right off. But the coolest part? It’s not stiff or scratchy. It’s still softer than any other hoody out there—exactly what you’d expect from Under Armour.